Resources Slow Content Growth
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Sam Parr and Shaan Puri discuss their podcast growth strategy and the paradox that having more resources (through HubSpot's acquisition) may not necessarily help them grow faster. They share insights about their current growth and future plans.
Key Points:
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Current Podcast Performance:
- Reaching ~350,000 listens in trailing 30 days
- Average episode gets 20,000-23,000 downloads
- 60% increase from previous year
- Goal is 100,000 listeners per episode
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Growth Strategy Changes:
- Better episode preparation
- Adding video content
- Email blasts through The Hustle
- YouTube distribution
- Full episodes working well (20-30k views)
- Clips not performing as expected
-
HubSpot Ownership Impact:
- Access to significant resources ($1B+ revenue company)
- More financial flexibility
- Sam believes more resources won't necessarily accelerate growth
- Removed ads from email newsletter
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Future Growth Plans:
- Creating network of podcasts under HubSpot
- Cross-promotion strategy between shows
- Focus on accelerating natural growth
- Natural growth would take "couple years"
- Aim to compress timeline to one year
-
Content Distribution Learnings:
- Video clips valuable for non-podcast listeners
- Different audience segments consume content differently
- Email distribution showing positive early results
Sam Parr
Host of MFM and fitness influencer
Sam Parr is a serial entrepreneur and business media pioneer.
In 2016, he founded The Hustle, a business news media company that started in his kitchen with just $12 and grew to eight figures in revenue.
Sam led the charge in making newsletters popular when few believed in their potential.
After four successful years, he sold The Hustle to HubSpot, a publicly traded company. Now operating as HubSpot Media, The Hustle reaches 3 million readers daily, employs a team of nearly 100, and has been the launchpad for dozens of its staff to found their own media companies and newsletters.
Sam remains the host of the popular business podcast, My First Million, and continues to start and sell companies. He also co-founded Hampton, a highly vetted community for entrepreneurs, founders, and CEOs, and teaches people to write better through his platform, Copy That.