Premium Clear Ice Business
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A business opportunity exists in the clear ice market, targeting cocktail enthusiasts who want premium, crystal-clear ice for their drinks. This represents a growing niche hobby that could develop into a larger market, similar to how SodaStream and craft beer evolved from niche to mainstream.
Key Points:
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Product Features:
- Crystal clear ice without impurities
- Large single cubes with less surface area
- Doesn't affect whiskey flavor
- Slower dilution rate than regular ice
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Market Opportunity:
- Growing hobby category
- Passionate enthusiast base
- Similar pattern to other successful DIY beverage trends:
- SodaStream ($5B/year company)
- Craft beer
- Pour-over coffee
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Business Potential:
- Sell products and equipment
- Create information content
- Develop courses
- Build community around the hobby
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Target Market:
- Premium drink enthusiasts
- Home bartenders
- Cocktail aficionados
- People interested in craft beverages
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Growth Strategy:
- Catch the trend early while it's small but passionate
- Build ecosystem of products and services
- Scale as the niche grows larger
51:03 - 54:03
Full video: 01:06:23SP
Shaan Puri
Host of MFM
Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.