Premium Clear Ice Business

A business opportunity exists in the clear ice market, targeting cocktail enthusiasts who want premium, crystal-clear ice for their drinks. This represents a growing niche hobby that could develop into a larger market, similar to how SodaStream and craft beer evolved from niche to mainstream.

Key Points:

  • Product Features:

    • Crystal clear ice without impurities
    • Large single cubes with less surface area
    • Doesn't affect whiskey flavor
    • Slower dilution rate than regular ice
  • Market Opportunity:

    • Growing hobby category
    • Passionate enthusiast base
    • Similar pattern to other successful DIY beverage trends:
      • SodaStream ($5B/year company)
      • Craft beer
      • Pour-over coffee
  • Business Potential:

    • Sell products and equipment
    • Create information content
    • Develop courses
    • Build community around the hobby
  • Target Market:

    • Premium drink enthusiasts
    • Home bartenders
    • Cocktail aficionados
    • People interested in craft beverages
  • Growth Strategy:

    • Catch the trend early while it's small but passionate
    • Build ecosystem of products and services
    • Scale as the niche grows larger
SP

Shaan Puri

Host of MFM

Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.

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