TrueMed HSA Integration

TrueMed is a payment integration system that enables customers to use their pre-tax HSA and FSA funds to purchase health-promoting products and services. The platform connects health-focused merchants with consumers looking to use their healthcare spending accounts.

Key Points:

• Core Product:

  • Payment integration for HSA/FSA funds
  • Enables qualified customers to use pre-tax money
  • Will be available in checkout flow for merchants

• Target Merchants:

  • Healthy food vendors
  • Supplement companies
  • Exercise equipment sellers
  • Health and wellness product retailers

• Value Proposition:

  • Makes it easier to acquire healthy products using pre-tax funds
  • Helps address obesity epidemic by making healthy options more accessible
  • Connects health-promoting merchants with HSA/FSA spending

• Market Opportunity:

  • 60% of Americans are overweight
  • Leverages existing pre-tax health spending accounts
  • Taps into growing health and wellness market

• Business Model:

  • Integration with merchant checkout flows
  • Payment processing for HSA/FSA transactions
  • Verification of qualified purchases