Christmas Lights Ad ROI

Lincoln shares his impressive results from running NextDoor ads for his Christmas light installation service.

"The NextDoor ads from last year, I'll kind of run through the numbers. It was a $9 cost per lead, $30 customer acquisition cost, and a $650 average transaction value. So 21 to one ROAS. I think that just based on 21 to one, by the end of this year, if I just pump as much as I can into those ads, I'll be [in a great position]."

When Sam mentioned that Lincoln claimed not to know what he was doing, Lincoln clarified: "For Christmas lights I guess, but window cleaning I don't know." Sam explained the success: "The Christmas lights is because there's a time, there's an urgency on that, so that's why it's such an easy sale."