Millennial Fiber Subscriptions

A direct-to-consumer subscription business that reimagines Metamucil (fiber supplements) with millennial-focused branding, similar to how Soylent repositioned meal replacement shakes for a younger demographic.

Key Points:

• Core Product:

  • Daily fiber supplement
  • Subscription-based model
  • Modern D2C approach

• Business Model Benefits:

  • High repeat purchase rate - customers take it daily
  • Predictable subscription revenue
  • Strong retention potential

• Differentiation:

  • Updated branding that connects with millennials
  • Move away from traditional Metamucil brand perception
  • Modern D2C distribution model vs traditional retail

• Market Opportunity:

  • Existing proven product category
  • Current brands don't connect with younger demographic
  • Similar to successful D2C brand refreshes in other categories