Pre-IVF Fertility Service
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A lifestyle-based fertility intervention service that helps people increase their fertility naturally before pursuing expensive IVF treatments. The service combines supplements, environmental changes, and lifestyle interventions delivered as a monthly subscription.
Key Points:
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Market Opportunity:
- Growing fertility issues across population
- IVF costs $20-30k and is highly invasive
- IVF clinic searches up dramatically since 2018
- Assisted reproductive technologies growing 7-8% annually
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Service Structure:
- 3-6 month subscription program
- Several hundred dollars per month
- Positioned as pre-IVF intervention
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Key Components:
- Peptides and supplements
- Environmental review and modifications
- Lifestyle interventions
- Hormone level optimization
- Stress management
- Progesterone interventions
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Value Proposition:
- Natural conception support
- Less invasive than IVF
- Significantly lower cost
- Comprehensive approach to fertility
- Helps avoid $20-30k IVF treatments when possible
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Target Market:
- Couples trying to conceive
- People experiencing fertility issues
- Those wanting to try natural methods before IVF
- Both men and women seeking fertility support
39:02 - 42:16
Full video: 01:02:41JM
Justin Mares
Co-founded Exceptional and authored "Traction," a guide for startup growth. Currently leads TrueMed, a health-tech/fintech company.
Expertise in revenue management and startup operations. Passionate about improving healthcare through technology and financial innovation.