Pre-IVF Fertility Service

A lifestyle-based fertility intervention service that helps people increase their fertility naturally before pursuing expensive IVF treatments. The service combines supplements, environmental changes, and lifestyle interventions delivered as a monthly subscription.

Key Points:

  • Market Opportunity:

    • Growing fertility issues across population
    • IVF costs $20-30k and is highly invasive
    • IVF clinic searches up dramatically since 2018
    • Assisted reproductive technologies growing 7-8% annually
  • Service Structure:

    • 3-6 month subscription program
    • Several hundred dollars per month
    • Positioned as pre-IVF intervention
  • Key Components:

    • Peptides and supplements
    • Environmental review and modifications
    • Lifestyle interventions
    • Hormone level optimization
    • Stress management
    • Progesterone interventions
  • Value Proposition:

    • Natural conception support
    • Less invasive than IVF
    • Significantly lower cost
    • Comprehensive approach to fertility
    • Helps avoid $20-30k IVF treatments when possible
  • Target Market:

    • Couples trying to conceive
    • People experiencing fertility issues
    • Those wanting to try natural methods before IVF
    • Both men and women seeking fertility support
JM

Justin Mares

Co-founded Exceptional and authored "Traction," a guide for startup growth. Currently leads TrueMed, a health-tech/fintech company.

Expertise in revenue management and startup operations. Passionate about improving healthcare through technology and financial innovation.

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