Innovations Start Comical
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"Truly innovative ideas are almost comical at first because if it seems like it makes a lot of sense right now it probably means there's 4 other companies that have been working on it for 5 years already"
03:29 - 04:14
Full video: 57:18MC
Mike Cessario
Founder and CEO of Liquid Death, a non-alcoholic beverage brand started in 2017. Vayner alum with expertise in marketing and branding, focusing on creating entertaining and engaging content.
Emphasizes creativity and non-traditional marketing strategies, treating marketing like a product worth paying for. Successfully built Liquid Death into one of the fastest-growing non-alcoholic beverage brands, securing $299.31 million in funding to date.