Content Format Transformation
Share
The transcript doesn't contain a specific business idea being proposed, but rather discusses how people are copying and repackaging their podcast content. The closest thing to a business model discussed is content repackaging, where people take podcast content and transform it into other formats.
Key Points:
-
Content Transformation Methods:
- Convert podcast stories into Twitter threads
- Create LinkedIn posts
- Make short TikTok videos
- Produce animations
- Translate content into other languages
-
Current Implementation:
- Group of about 10 people regularly repackage their content
- They retell the same stories in different formats
- Some translate content (e.g., Spanish versions)
-
Monetization Potential:
- Content performs well on platforms like LinkedIn
- Generates engagement through different mediums
- Works particularly well for building initial popularity
-
Key Issues:
- Often done without proper credit attribution
- Original creators find it "annoying"
- Rarely works as well as the original content
- Audience can detect inauthentic copying
Note: While this isn't presented as a formal business idea in the transcript, it describes a content strategy that some creators are using to build their platforms.
Shaan Puri
Host of MFM
Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.