Milk Road Newsletter Success

A daily crypto newsletter that breaks down complex crypto topics into simple, plain English explanations for regular people. The model is based on replicating how a knowledgeable friend would explain crypto concepts to a beginner.

Key Points:

• Newsletter Format:

  • Daily email delivery
  • 1-2 interesting crypto topics per day
  • Written in simple, plain English
  • Focus on explaining complex concepts in an accessible way

• Content Strategy:

  • Avoid excessive price discussion
  • Break down technical concepts
  • Provide analysis of new developments
  • Written like a smart friend explaining things

• Growth Metrics:

  • Reached 16,500 subscribers in 3 weeks
  • Grew 50% in one week (10k to 16.5k)
  • Using paid ads for acquisition
  • Domain investment: milkroad.com for $2,000

• Business Model:

  • Positioned as educational content
  • Target audience: People wanting to understand crypto
  • Monetization through paid subscriptions
  • Using paid acquisition to scale

• Value Proposition:

  • Simplifies crypto concepts
  • Daily digestible format
  • Written for beginners/intermediate users
  • Curated important developments