JUUL's 75x Return
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Enjoy/JUUL
Scott helped bring Enjoy/JUUL out of bankruptcy and eventually sold it to Altria for $2.2 billion, delivering a 75x return on investment. Enjoy/JUUL is known for its vaping and smoking cessation products.
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09:22 - 13:12
Full video: 01:04:57SG
Scott Galloway
Professor at NYU Stern School of Business, teaching brand strategy and digital marketing to MBA students. Entrepreneur who has founded multiple successful companies, including Red Envelope.
Co-host of the popular 'Pivot' podcast with Kara Swisher and host of 'The Prof G Pod with Scott Galloway'. Author of several books, including 'The Algebra of Wealth', and currently writing a book about masculinity.