Four Luck Levels
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A framework for understanding and manufacturing luck in your career and life, focusing on how to create opportunities rather than waiting for them.
The Four Levels of Luck
- Blind Luck
- Pure chance/randomness
- Things falling in your lap without effort
- Least controllable form of luck
- Nothing you can do to influence it
- Hustle Luck
- Fortune favors the bold
- Taking lots of action creates more opportunities
- Examples of actions:
- Showing up to more events
- Making introductions
- Publishing analysis/content
- Taking initiative regularly
- Pattern Recognition
- Developing expertise to spot opportunities
- Building skills to recognize lucky breaks
- Becoming good at identifying patterns
- Using experience to see what others miss
- Engineered Luck
- Creating situations where luck is likely to occur
- Building systems that attract opportunities
- Designing your environment for success
- Most sophisticated form of luck
Creating "Landing Areas" for Luck
- Increase your "surface area" for luck to find you
- Create content to attract opportunities
- Build networks and relationships
- Position yourself where luck is more likely to occur
- Focus on being "known well" rather than "well known"
- Put yourself in proximity to success and successful people
Key Principles
- Luck can be manufactured and engineered
- Focus on increasing odds rather than waiting for chance
- Create systems that naturally attract opportunities
- Build skills to recognize and capitalize on lucky breaks
- Take consistent action to increase likelihood of good fortune
04:01 - 06:13
Full video: 34:20H
Hubspot
Founded in 2006, HubSpot revolutionized marketing, sales, and customer service software. The Cambridge-based company boasts a global workforce and award-winning culture.
HubSpot's UX team, comprising content designers, researchers, and product specialists, focuses on delivering consumer-grade experiences for enterprise-level challenges.