Four Luck Levels

A framework for understanding and manufacturing luck in your career and life, focusing on how to create opportunities rather than waiting for them.

The Four Levels of Luck

  1. Blind Luck
  • Pure chance/randomness
  • Things falling in your lap without effort
  • Least controllable form of luck
  • Nothing you can do to influence it
  1. Hustle Luck
  • Fortune favors the bold
  • Taking lots of action creates more opportunities
  • Examples of actions:
    • Showing up to more events
    • Making introductions
    • Publishing analysis/content
    • Taking initiative regularly
  1. Pattern Recognition
  • Developing expertise to spot opportunities
  • Building skills to recognize lucky breaks
  • Becoming good at identifying patterns
  • Using experience to see what others miss
  1. Engineered Luck
  • Creating situations where luck is likely to occur
  • Building systems that attract opportunities
  • Designing your environment for success
  • Most sophisticated form of luck

Creating "Landing Areas" for Luck

  • Increase your "surface area" for luck to find you
  • Create content to attract opportunities
  • Build networks and relationships
  • Position yourself where luck is more likely to occur
  • Focus on being "known well" rather than "well known"
  • Put yourself in proximity to success and successful people

Key Principles

  • Luck can be manufactured and engineered
  • Focus on increasing odds rather than waiting for chance
  • Create systems that naturally attract opportunities
  • Build skills to recognize and capitalize on lucky breaks
  • Take consistent action to increase likelihood of good fortune
04:01 - 06:13
Full video: 34:20
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Hubspot

Founded in 2006, HubSpot revolutionized marketing, sales, and customer service software. The Cambridge-based company boasts a global workforce and award-winning culture.

HubSpot's UX team, comprising content designers, researchers, and product specialists, focuses on delivering consumer-grade experiences for enterprise-level challenges.