LinkedIn Outreach Timing

Greg Isenberg shares how his team uses automation for LinkedIn outreach to generate business.

"We have a flow that I use for our design agency LCA that does design for AI interfaces or in an AI age that has literally made us millions of dollars. The way it works is this: I take my tweets, I create content on Twitter, I post it to LinkedIn. I literally just copy and paste it. Then if I have a post on LinkedIn, it looks at who comments and likes it, then it puts all that data into a database.

So Sam Parr might like and comment and say 'cool post' - it goes into that database and gives me data enrichment. It says 'Sam Parr, he lives in New York, he's got 5,000 followers.' It decides if a lead is qualified or not based on our secret sauce criteria. If the lead is qualified, we get their email and phone number.

We notify the potential prospects, and then what happens is we have a salesperson - if the salesperson hearts the message, it automatically sends them a personalized email or text message.

It's so important that you reach out to someone like five minutes, ten minutes, twenty-five minutes after they are engaged, or else they might even forget about you. In that LinkedIn example, I would say we're probably saving $5,000,000 a year plus."