Median Turf Conversion
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A business opportunity to replace grass in highway medians and government properties with artificial turf, targeting government contracts to reduce maintenance costs and water usage.
Key Points:
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Current Problem:
- Grass is cheapest to install but expensive to maintain
- Requires constant mowing and watering
- In LA, 20-30% of water usage went to watering lawns
- High ongoing maintenance costs for government
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Solution:
- Replace grass with artificial turf in:
- Highway medians
- Government properties
- Public spaces
- Replace grass with artificial turf in:
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Proof of Concept:
- LA tested this by giving free turf to residents
- Resulted in significant water usage reduction
- Demonstrated cost-effectiveness of turf vs grass
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Business Opportunity:
- Approach government with turf replacement proposal
- Target all medians in America
- Focus on long-term cost savings for municipalities
- Reduce water consumption and maintenance expenses
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Value Proposition:
- Lower maintenance costs
- Significant water conservation
- Reduced labor needs
- Long-term cost effectiveness
Sam Parr
Host of MFM and fitness influencer
Sam Parr is a serial entrepreneur and business media pioneer.
In 2016, he founded The Hustle, a business news media company that started in his kitchen with just $12 and grew to eight figures in revenue.
Sam led the charge in making newsletters popular when few believed in their potential.
After four successful years, he sold The Hustle to HubSpot, a publicly traded company. Now operating as HubSpot Media, The Hustle reaches 3 million readers daily, employs a team of nearly 100, and has been the launchpad for dozens of its staff to found their own media companies and newsletters.
Sam remains the host of the popular business podcast, My First Million, and continues to start and sell companies. He also co-founded Hampton, a highly vetted community for entrepreneurs, founders, and CEOs, and teaches people to write better through his platform, Copy That.