Forum Persona Bootstrapping
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Al Doan shares how they creatively bootstrapped their quilting company's online forum by creating fake users until they gained real engagement.
"We started a forum, and nobody wants to join an empty forum. So for the first 6 months, I was Jeannie B and Sarah Sue, and my buddy Dave was Carmen and Elizabeth. We just had these personas chatting all day like 'What kind of quilt did you make? That's so cute!'
Eventually, it grew to 90,000 members and became a great thing. But at the beginning, we had to create that initial community ourselves."
Al Doan
Co-founded Missouri Star Quilt Company, transforming it into a prominent e-commerce business.
Leverages expertise in business management and marketing to drive entrepreneurial success.
Shares insights on various business podcasts, including "My First Million."