Informal Language Boosts Responses
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Sam Parr has developed a simple but effective networking strategy that focuses on direct, casual communication to connect with high-value individuals.
Core Strategy
- Uses informal, direct language instead of formal requests
- Sends short messages like "I'm in your hood, let's" instead of asking "want to hang out?"
- Works effectively even with CEOs of billion-dollar companies
- Extends from casual slang phrases like "I fuck with that guy"
Why It Works
- Removes the formal barrier of asking for permission
- Creates a more casual, friendly dynamic
- Gets higher response rates than traditional networking approaches
- Makes connection feel more natural and less transactional
Example Implementation
- Start with location context ("I'm in your hood")
- Follow with direct "let's" statement
- Keep message short and informal
- Don't explicitly ask for permission or availability
Real Results
- Successfully used to connect with CEO of multibillion-dollar company
- CEO responded with "down when"
- Works even with people Sam doesn't know well
- Effective for cold outreach and warm connections
The strategy represents a modern, informal approach to networking that strips away traditional formalities while maintaining respect through brevity and directness.
01:08 - 02:01
Full video: 01:20:08SP
Shaan Puri
Host of MFM
Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.