Seasonal Brand Competition

A breakdown of how Feastables (MrBeast's chocolate company) approaches seasonal product strategy to compete with established brands like Hershey's.

Core Strategy for Seasonal Products

• Focus heavily on key holiday seasons (Halloween, Easter, Valentine's Day)
• Target parents shopping with children during these periods
• Position product next to Hershey's in stores for direct competition
• Use gamification and promotional events during peak seasons

Why Chocolate/Seasonal Strategy Works

• $26 billion industry size
• Holiday/seasonal dependency creates natural buying moments
• Clear competitive landscape (mainly Hershey's and Reese's dominate)
• Parent-child dynamic during holidays makes purchase decisions easier
• Easier to compete when competition is consolidated (vs fragmented market)

Seasonal Execution Plan

• October (Halloween) targeted as $100-200M potential in single month
• Full organizational focus on specific seasonal months
• Chain seasonal events:
  • Halloween
  • Holiday season
  • Valentine's Day
  • Easter

Competitive Advantages vs Traditional Brands

• More innovative approach
• Built-in gamification layer
• Higher quality ingredients
• Better product
• Strong existing distribution (Walmart, major retailers)
• Youth-focused brand recognition

Global Expansion Strategy

• Leveraging multi-language channels (16 different languages)
• Localizing marketing for specific regions
• Targeting specific markets:
  • Asia
  • Middle East (currently highest growing market)
  • Japan
  • France
• Using local voice actors and region-specific retail callouts in content

The strategy focuses on becoming a major player by dominating seasonal moments while building global presence through localized approaches.