Podcast Ranking Improvement
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A story about how Sam Parr improved the podcast's ranking through focused growth efforts.
"We actually just went from 80th in our category on the iTunes store, which is a big deal to us, to like number 14. One of the reasons we did it was because our listeners clicked the subscribe button.
When Sam took over growth, there was a clear step change. We hovered between 80-100 ranking, that was our norm. Then boom - we moved up to around number 20 for the last week or two. You could see exactly when Sam started working on it, it was a direct correlation.
It reminds me of a lesson I always teach everybody on our team - with marketing things, don't tell me 'we have to look into it' or 'it wasn't trackable.' Just show me the revenue graph, show me the user graph. If I can't notice something happened on this day, then it didn't work enough. When you're in a small project, you don't need 1% changes - you need 10%, 30%, 50% type of changes to work."
Shaan Puri
Host of MFM
Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.