Cloud Kitchen Cookie Testing
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Sam proposes using cloud kitchens and delivery apps like Uber Eats as a way to test and validate D2C food products, specifically low-carb cookies, before scaling into retail.
Key Points:
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Market Problem:
- Customer acquisition costs for D2C companies are at all-time highs
- Facebook changes have made traditional digital marketing more expensive
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Proposed Solution:
- Use cloud kitchens to legally produce products
- List products on delivery apps like Uber Eats
- Include coupon codes to track customer acquisition
- Use this as a low-cost way to validate product-market fit
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Proof of Concept:
- References friend Andrew who tested this with low glycemic muffins
- Cites Insomnia Cookies as successful example of delivery-first cookie business
- Mentions Crumbl Cookies as one of fastest growing franchises
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Key Requirements:
- Must have proper commercial kitchen
- Need appropriate permits and licenses
- Cannot operate from home kitchen (illegal)
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Strategy:
- Start local with delivery apps
- Test product and branding
- Use data to validate before larger D2C or retail expansion
Sam Parr
Host of MFM and fitness influencer
Sam Parr is a serial entrepreneur and business media pioneer.
In 2016, he founded The Hustle, a business news media company that started in his kitchen with just $12 and grew to eight figures in revenue.
Sam led the charge in making newsletters popular when few believed in their potential.
After four successful years, he sold The Hustle to HubSpot, a publicly traded company. Now operating as HubSpot Media, The Hustle reaches 3 million readers daily, employs a team of nearly 100, and has been the launchpad for dozens of its staff to found their own media companies and newsletters.
Sam remains the host of the popular business podcast, My First Million, and continues to start and sell companies. He also co-founded Hampton, a highly vetted community for entrepreneurs, founders, and CEOs, and teaches people to write better through his platform, Copy That.