Coolers.co Profitable Generator
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Coolers.co is a color scheme generator website that helps users create and select matching color palettes for their products and websites. What started as a small project has grown into a profitable SaaS business with 5 million monthly unique visitors.
Key Points:
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Core Product Features:
- Shows 5 colors at a time
- Users can lock colors they like and generate matching colors
- Helps create cohesive color schemes for websites/products
- Includes browser extensions and Figma plugins
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Revenue Streams:
- Pro Version subscription at $36/year
- Advertising (e.g., Squarespace ads on site)
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Distribution Channels:
- Website (coolers.co)
- Chrome extension
- Figma plugin
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Business Metrics:
- 5 million monthly unique visitors
- Consistent seven-figure annual profit
- Long-term sustainable business model (30+ year potential)
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Growth Opportunity:
- Current pricing ($36/year) is underpriced
- Potential to upsell enterprise customers (Adobe, Uber) who already use the product
- Room for premium enterprise offerings
Sam Parr
Host of MFM and fitness influencer
Sam Parr is a serial entrepreneur and business media pioneer.
In 2016, he founded The Hustle, a business news media company that started in his kitchen with just $12 and grew to eight figures in revenue.
Sam led the charge in making newsletters popular when few believed in their potential.
After four successful years, he sold The Hustle to HubSpot, a publicly traded company. Now operating as HubSpot Media, The Hustle reaches 3 million readers daily, employs a team of nearly 100, and has been the launchpad for dozens of its staff to found their own media companies and newsletters.
Sam remains the host of the popular business podcast, My First Million, and continues to start and sell companies. He also co-founded Hampton, a highly vetted community for entrepreneurs, founders, and CEOs, and teaches people to write better through his platform, Copy That.