Elite Daily's Rapid Growth
Share
Sam Parr shares the story of Elite Daily's meteoric rise and acquisition.
"Elite Daily was a blog launched around 2012 by Jacob the Jeweler's son when he was 22. Within one year, it became the most popular blog on the internet, getting about 100 million monthly uniques.
I went to their office in New York City. It was filled with 22-year-olds being paid $15-18 an hour, sitting at rows of cheap IKEA tables. They would bang out headlines for articles, post them on Elite Daily, see which ones got traffic, and then write out the full articles.
They built software that could predict what would go viral. Within 12 months, they were doing tens of millions in revenue. The company eventually sold for $60 million, which was massive in the media world at the time.
It was crazy to see firsthand - these people found one little hack and went all in on it. They dedicated their lives to it and built a huge business. They got rich overnight basically, all from finding a tiny thing and going all in on it."
Sam Parr
Host of MFM and fitness influencer
Sam Parr is a serial entrepreneur and business media pioneer.
In 2016, he founded The Hustle, a business news media company that started in his kitchen with just $12 and grew to eight figures in revenue.
Sam led the charge in making newsletters popular when few believed in their potential.
After four successful years, he sold The Hustle to HubSpot, a publicly traded company. Now operating as HubSpot Media, The Hustle reaches 3 million readers daily, employs a team of nearly 100, and has been the launchpad for dozens of its staff to found their own media companies and newsletters.
Sam remains the host of the popular business podcast, My First Million, and continues to start and sell companies. He also co-founded Hampton, a highly vetted community for entrepreneurs, founders, and CEOs, and teaches people to write better through his platform, Copy That.