Target Niche Audiences

Mark Manson discusses how blogging has evolved and suggests that successful blogging today requires focusing on specific niches rather than trying to reach mainstream audiences.

Key Points:

• Current State of Blogging:

  • Can still make a living but requires different approach than 10 years ago
  • Mainstream reach is no longer feasible like it was in early 2010s
  • Peak blog traffic in previous era could reach 2-2.5 million visitors monthly
  • Current ceiling is likely low 6-figure audience size

• Success Requirements:

  • Must have clearly defined niche
  • Need to be deeply tuned into specific audience
  • Should have compelling reason to choose blogging over podcasting or video
  • Must serve very specific niche to be viable

• Viability:

  • Still possible to make living from blogging
  • Must have strong strategic reason for choosing written format
  • Need to focus on serving specific community rather than trying to scale broadly

The key shift is from pursuing broad reach to focusing on serving specific communities with targeted content.