Evergreen Content Appreciates

Rich Roll shares insights about building sustainable, long-term value through content creation and publishing, particularly emphasizing the importance of creating "perennial" assets that appreciate over time rather than chasing short-term gains.

Key Points:

• Content Creation Philosophy:

  • Focus on quality over gaming algorithms or chasing trends
  • Trust that quality content will find its intended audience
  • Opt for slow, sustainable growth over viral moments

• Book Publishing Strategy:

  • Perennial sellers are the key to long-term success
  • Finding Ultra (his memoir) sells more each year after a decade
  • Success isn't measured by initial bestseller status but by sustained sales
  • Books can serve multiple purposes:
    • Revenue generation
    • Marketing tools for broader platform
    • Relationship building with brands/sponsors

• Platform Building:

  • Podcast serves as "tip of the spear" for all business ventures
  • Started podcast before monetization was possible
  • Allowed flexibility by naming it after himself rather than niching down
  • Built audience slowly and organically over time

• Business Diversification:

  • Multiple revenue streams but all connected to core mission
  • Content drives everything else:
    • Speaking engagements
    • Brand partnerships
    • Retreats
    • Books and merchandise
  • Focus on what you can control and execute well

• Growth Philosophy:

  • Not focused on chasing money or next big thing
  • Emphasis on improving quality daily
  • Following creative inspiration over pure business opportunities
  • Avoiding unnecessary complexity in business model