Writing Course Sales Success

Shaan Puri shares the detailed results of his power writing course.

"I did $127,000 in top-line sales. Let me break down the P&L. I had a guy do custom illustrations and graphics for $7,500. He was amazing and worth it. Maven's fee was 10%, so that's about $12,000. Then there were payment processing fees of about $3-4,000. My net was roughly $105,000.

We had 320 students. I charged the first batch half price at around $400-450 for the course. The NPS score was 9.1, though I'd say the true score was probably closer to 8 since people who didn't care probably didn't respond to the survey.

The feedback broke into three categories. People would say two of the seven sessions were game-changers - like the cold emailing session where they immediately got meetings they wanted, or the session about writing inside big companies. Everyone had their favorite two sessions that made it worth the money, and the rest was gravy.

When I asked about value, the average response was that they got 10x their money's worth. Though I'm not sure how scientific that measurement is.

The biggest downside? I completely underestimated the work involved. I spent probably 50 to 100 hours making the content, which was way more than I thought it would take."