$3 Streamer Revelation
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Emmett shares a story about a surprising revelation he had while interviewing streamers about what motivated them.
"It was a revelation that people would want money because I was like, 'You're streaming 12 hours a week, if we let you monetize at the rates we can monetize today, you'd make like $3 a month.' That didn't occur to me that would be a positive thing.
They're like 'Yes, oh my god that would be amazing!' I was like 'Wait, wait sir, you're serious? You would like $3 a month?' I'm like 'I don't want to overpromise, but you would really be excited if it only produced a tiny amount of money?' And they're like 'Absolutely, just the idea that I could make money doing this would be so exciting.'
That had not occurred to me because it was always easy for me to make money - I was a programmer, I had summer jobs in training for Microsoft. If you're a programmer you can get a summer job in training for Microsoft that pays many many years of that level of streaming in 3 months. It just wasn't in my worldview that that would be so important to them."
Emmett Shear
Co-founded Justin.tv, which evolved into Twitch, the world's largest video game streaming platform. Led Twitch as CEO until March 2023, overseeing its growth and acquisition by Amazon in 2014.
Now serves as CEO of OpenAI, focusing on AI ethics and transparency in the tech industry.