Trial Coverage Influencing

A social media creator built a massive following (850k followers) by providing highly produced, detailed coverage of high-profile trials (like Johnny Depp's trial) through Instagram stories and posts.

Key Points:

• Content Format:

  • Extensive daily Instagram stories (80+ frames)
  • Edited clips of trial moments
  • Music overlays
  • Written transcripts
  • Background research and context
  • News clip integrations

• Value Proposition:

  • Followers can stay updated without watching the trial
  • More entertaining than traditional news coverage
  • In-depth analysis and background information
  • Packaged in an easily digestible social media format

• Business Model:

  • Monetization through Venmo tips
  • Built significant following (850k) as independent creator
  • Transforms traditional tabloid format into personal brand content

• Production Style:

  • Heavy editing and production value
  • Multiple content types combined into cohesive narrative
  • Daily consistent posting
  • Extensive research and detail orientation