Fashion Trend Forecasting Services
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A fashion trend forecasting business that provides premium subscriptions to major brands, predicting upcoming colors and design trends. The business model is based on WGSN, a highly profitable British company making £91M in revenue with 45% profit margins.
Key Points:
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Product Offering:
- Quarterly PDF reports predicting upcoming fashion trends
- Focus on color predictions and design elements
- Direct access to trend forecasting experts for specific questions
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Data Collection Method:
- Place tablets in fashion schools
- Survey trend-setting demographics:
- Fashion students
- Early adopters
- Social media influencers
- People who predict what "normies" will wear in 10 months
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Business Model:
- Premium pricing (~$25,000 per year)
- Small customer base (65-100 major clients)
- High-profit margins (45% EBITDA)
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Client Use Cases:
- Major brands use predictions for product design
- Companies like Starbucks use it for uniform colors
- Helps brands make large-scale manufacturing decisions
- Clients can request specific color/trend guidance
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Value Proposition:
- Reduces risk in large-scale manufacturing decisions
- Keeps brands aligned with upcoming trends
- Provides competitive advantage in product design
- Access to expert consultation for specific decisions
Sam Parr
Host of MFM and fitness influencer
Sam Parr is a serial entrepreneur and business media pioneer.
In 2016, he founded The Hustle, a business news media company that started in his kitchen with just $12 and grew to eight figures in revenue.
Sam led the charge in making newsletters popular when few believed in their potential.
After four successful years, he sold The Hustle to HubSpot, a publicly traded company. Now operating as HubSpot Media, The Hustle reaches 3 million readers daily, employs a team of nearly 100, and has been the launchpad for dozens of its staff to found their own media companies and newsletters.
Sam remains the host of the popular business podcast, My First Million, and continues to start and sell companies. He also co-founded Hampton, a highly vetted community for entrepreneurs, founders, and CEOs, and teaches people to write better through his platform, Copy That.