Long-Form to Short-Form Adaptation
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Shaan discusses experimenting with adapting podcast content into shorter, funnier video formats similar to Last Week Tonight or The Daily Show style content. The focus is on creating engaging content that can work on platforms like Twitter.
Key Points:
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Content Format Evolution:
- Transform long-form podcast content into short-form video content
- Adopt a comedic news-style format similar to Last Week Tonight
- Focus on making content that can go viral on Twitter
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Example Implementation:
- Created a video application for All In Podcast CEO position
- Combined humor with current events (newsjacking)
- Video received 1.1 million views on Twitter
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Production Approach:
- Self-produced and edited
- Focused on comedic timing and delivery
- Experimented with scripted content versus usual conversational style
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Time Investment Strategy:
- Uses excess energy/time (50-60 hours/week) typically spent on startup work
- Channels it into creative content projects
- Tests new content formats while maintaining podcast schedule
The idea represents a way to leverage existing content creation skills and audience to experiment with new formats and reach different audiences through platform-specific content.
04:51 - 06:20
Full video: 32:23SP
Shaan Puri
Host of MFM
Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.