Celebrity Deepfake Rights

Shaan proposes creating a celebrity deepfake licensing company that manages and protects celebrities' AI-generated likenesses while facilitating legitimate commercial use. This addresses both the opportunities and risks that deepfake technology presents to celebrities.

Key Points:

• Create Legal Framework:

  • Establish legal entity to house celebrity name and likeness rights
  • Develop licensing structure for brands wanting to use AI versions of celebrities
  • Create system for tracking and controlling authorized usage

• Commercial Opportunities:

  • Allow celebrities to license AI versions of themselves for commercials/appearances
  • Enable celebrities to earn money without physical presence
  • Potentially offer at lower rates than in-person appearances

• Protection Services:

  • Monitor for unauthorized use of celebrity deepfakes
  • Handle takedowns of unauthorized content
  • Provide detection services to find unauthorized usage
  • Manage reputation protection related to AI likenesses

• Industry Integration:

  • Work with talent agencies to protect their clients
  • Create standardized process for brands to license celebrity AI content
  • Include digital watermarking and tracking systems
  • Establish controls and rights management system

The business serves as both a facilitator of legitimate AI likeness usage and a protector against unauthorized deepfakes, creating a structured system for managing celebrity AI representations in commercial contexts.