Creator Investment Triad

DeSo is a blockchain-based social media platform that decentralizes content creation and monetization, allowing creators to earn from their content while enabling open access to content across multiple apps.

Core Business Model

• Content is open and accessible across multiple apps (unlike Facebook/Twitter's walled gardens)
• Revenue generation through:
  • Native DESO cryptocurrency appreciation as platform usage grows
  • Small fees charged by apps that build on the platform
  • Creator coins that users can buy/sell
• Majority of value accrues to creators (versus traditional platforms keeping most revenue)

Platform Architecture

• Built on blockchain technology enabling:
  • Open content accessible across multiple apps
  • Direct monetary features/transactions
  • Global accessibility for transactions
  • Developer ability to build new experiences

Revenue Distribution

• Platform takes minimal fees through DESO cryptocurrency
• Apps can charge small competitive fees
• Creators keep majority of revenue
• Multiple apps compete to provide services (vs monopolistic model)

Key Differentiators

• Content isn't monopolized by single platform
• Direct monetization through cryptocurrency
• Global accessibility for transactions
• Open ecosystem for developer innovation
• Competitive marketplace for apps
• Creator-centric revenue model

The platform has approximately dozen full-time staff members working on development and operations.