Wu-Tang Album Social Leverage
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A story about how Martin Shkreli used the Wu-Tang Clan album purchase to maintain media attention.
"Wu-Tang Clan had an album that they were selling - a one of one for their biggest fans. He bought it for $2 million, and they didn't want him to have it. They even got in a feud with him. Then on Blab, he would play snippets - like 10 seconds of the album that no one had ever heard before besides him. He would just tease it and dangle it.
When there was some building for sale in Times Square, he tried to buy it for $10 million to erect a statue of himself. Again, it gets covered. He was just newsjacking constantly, hijacking the news and putting his own name in it."
Shaan Puri
Host of MFM
Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.