Adult Marketing Triangle

A breakdown of how adult product companies market their products, given traditional advertising channels (Facebook, Instagram, etc.) are restricted.

The Three Marketing Channels

• Adult Ad Networks

  • Use platforms like Traffic Junkie and Exoclix
  • Advertise directly on adult websites
  • Most straightforward approach for reaching target audience

• Content & SEO Strategy

  • Heavy focus on content creation and optimization
  • Target specific keywords people search for
  • Buy and control review websites
    • Similar to Casper's mattress review site acquisition strategy
    • Position their products as best reviewed
    • Use affiliate marketing disclosures
  • Limited but strategic use of Google Ads for certain keywords

• Direct Sponsorships

  • Partner directly with content creators
    • Podcasts (example: Fleshlight on Joe Rogan)
    • Newsletters willing to accept adult product sponsors
  • Celebrity endorsements
    • Work with adult industry celebrities
    • Create product molds of famous models/performers
    • Leverage OnlyFans creators ($1B+ creator payout platform)
    • Allow creators to sell personalized products to their fans

Payment Processing Challenge

• Major payment processors (like Stripe) don't allow adult products
• Creates opportunity for "Stripe for vice products"
• Affects multiple industries:
  • Adult products
  • Cannabis
  • Adult content
• Market size represents hundreds of billions in transaction volume