Ice Bath Conversion Technology
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A device that converts regular bathtubs into cold plunges by cooling the water, making ice baths accessible without the hassle of ice management or expensive dedicated equipment.
Key Points:
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Product Concept:
- Small device that goes into any regular bathtub
- Cools existing water rather than requiring ice
- Takes about 10 minutes to cool the water
- Priced around $150 (vs. $1,200-2,000 for dedicated solutions)
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Key Advantages:
- Works in apartments (unlike dedicated ice barrels)
- No ice management required
- Uses existing bathtub infrastructure
- Significantly more affordable than current solutions
- Portable and space-efficient
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Market Context:
- Growing trend in cold plunge/ice baths
- Current solutions (like Ice Barrel) are expensive ($1,200-2,000)
- Existing solutions require ice management or dedicated space
- High demand from people seeing benefits but lacking access to equipment
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Technical Considerations:
- Works like "opposite of a heating pad"
- Some concerns about electrical components in water
- Needs to cool water effectively in reasonable time
22:29 - 25:20
Full video: 01:04:21SP
Shaan Puri
Host of MFM
Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.