Ice Bath Conversion Technology

A device that converts regular bathtubs into cold plunges by cooling the water, making ice baths accessible without the hassle of ice management or expensive dedicated equipment.

Key Points:

  • Product Concept:

    • Small device that goes into any regular bathtub
    • Cools existing water rather than requiring ice
    • Takes about 10 minutes to cool the water
    • Priced around $150 (vs. $1,200-2,000 for dedicated solutions)
  • Key Advantages:

    • Works in apartments (unlike dedicated ice barrels)
    • No ice management required
    • Uses existing bathtub infrastructure
    • Significantly more affordable than current solutions
    • Portable and space-efficient
  • Market Context:

    • Growing trend in cold plunge/ice baths
    • Current solutions (like Ice Barrel) are expensive ($1,200-2,000)
    • Existing solutions require ice management or dedicated space
    • High demand from people seeing benefits but lacking access to equipment
  • Technical Considerations:

    • Works like "opposite of a heating pad"
    • Some concerns about electrical components in water
    • Needs to cool water effectively in reasonable time
SP

Shaan Puri

Host of MFM

Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.

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