Revenue-Share Customer Acquisition

A strategy to acquire valuable assets from distressed/closing businesses for $0 upfront by focusing on customer lists and offering revenue sharing agreements with the original owners.

Key Components:

  • Target Identification:

    • Look for businesses that are closing/going under
    • Focus on businesses where customer relationships have value
    • Example: 60% of temporarily closed businesses on Yelp close permanently
  • Acquisition Structure:

    • $0 upfront cost
    • Revenue share agreement with original owner
    • Structured payouts:
      • X amount for first 6 months
      • Y amount for next 24 months
      • Flexible terms based on negotiation
  • Value Proposition to Seller:

    • Convert a $0 closure into ongoing revenue
    • Provide a "home" for existing customers
    • Maintain goodwill and relationships
    • Get paid for customers who transition over
  • Key Benefits:

    • Acquire customer lists without taking on liabilities
    • No upfront capital required
    • Only pay when customers actually transfer
    • Get immediate access to established customer relationships
  • Real Example:

    • Gym owner acquiring customer lists from closing Pilates/barre studios
    • Transitioning clients carefully to new facility
    • Providing revenue share to original owners
    • Win-win: Original owner gets paid, customers keep service, acquirer grows business
21:19 - 23:51
Full video: 59:51
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Codie Sanchez

Content creator helping others ride the silver tsunami

Codie's played in a lot of sandboxes as a building an investment firm in latin america, a venture fund focused on small business infrastructure, a media business and a small business holding company.

On her Contrarian Thinking: Contrarian Thinking’s mission is to bring more humans into financial freedom, making us fluent in the language of money. Civilize the mind. Make savage the body. Build the bank account.

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