Revenue-Share Customer Acquisition
Share
A strategy to acquire valuable assets from distressed/closing businesses for $0 upfront by focusing on customer lists and offering revenue sharing agreements with the original owners.
Key Components:
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Target Identification:
- Look for businesses that are closing/going under
- Focus on businesses where customer relationships have value
- Example: 60% of temporarily closed businesses on Yelp close permanently
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Acquisition Structure:
- $0 upfront cost
- Revenue share agreement with original owner
- Structured payouts:
- X amount for first 6 months
- Y amount for next 24 months
- Flexible terms based on negotiation
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Value Proposition to Seller:
- Convert a $0 closure into ongoing revenue
- Provide a "home" for existing customers
- Maintain goodwill and relationships
- Get paid for customers who transition over
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Key Benefits:
- Acquire customer lists without taking on liabilities
- No upfront capital required
- Only pay when customers actually transfer
- Get immediate access to established customer relationships
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Real Example:
- Gym owner acquiring customer lists from closing Pilates/barre studios
- Transitioning clients carefully to new facility
- Providing revenue share to original owners
- Win-win: Original owner gets paid, customers keep service, acquirer grows business
21:19 - 23:51
Full video: 59:51CS
Codie Sanchez
Content creator helping others ride the silver tsunami
Codie's played in a lot of sandboxes as a building an investment firm in latin america, a venture fund focused on small business infrastructure, a media business and a small business holding company.
On her Contrarian Thinking: Contrarian Thinking’s mission is to bring more humans into financial freedom, making us fluent in the language of money. Civilize the mind. Make savage the body. Build the bank account.