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Sam shares his experience of creating a successful book club called "The Anti MBA" that served as both a community building and networking vehicle in San Francisco.
Key Points:
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Core Concept:
- Monthly book club with weekly meetings to discuss different sections
- Brought in expert speakers related to book topics
- Built email list of 2,000 followers who received meeting notes
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Marketing & Growth:
- Posted ads on multiple platforms:
- Craigslist
- Meetup.com
- Newspaper ads ($200)
- Wrote and shared detailed notes from meetings
- Most attendees came for discussion even without reading books
- Posted ads on multiple platforms:
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Community Building Strategy:
- Created environment for ambitious peers to connect
- Focused on people who "seemed like they were going places"
- Built relationships through mutual support and volunteering
- Targeted mix of successful and creative individuals
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Value Creation:
- Free alternative to formal business education
- Regular structured networking opportunities
- Access to expert speakers and discussions
- Written summaries provided additional value
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Outcome:
- Built valuable network of future successful entrepreneurs
- Created lasting relationships with peers who "succeeded together"
- Developed platform for cold outreach to interesting people
- Led to meaningful business relationships and opportunities
Sam Parr
Host of MFM and fitness influencer
Sam Parr is a serial entrepreneur and business media pioneer.
In 2016, he founded The Hustle, a business news media company that started in his kitchen with just $12 and grew to eight figures in revenue.
Sam led the charge in making newsletters popular when few believed in their potential.
After four successful years, he sold The Hustle to HubSpot, a publicly traded company. Now operating as HubSpot Media, The Hustle reaches 3 million readers daily, employs a team of nearly 100, and has been the launchpad for dozens of its staff to found their own media companies and newsletters.
Sam remains the host of the popular business podcast, My First Million, and continues to start and sell companies. He also co-founded Hampton, a highly vetted community for entrepreneurs, founders, and CEOs, and teaches people to write better through his platform, Copy That.