Flow's $10M Asana Loss

Andrew Wilkinson shares a story about losing $10M building project management software called Flow while competing against Asana.

"I've lost a lot of money doing SaaS. I poured $10M into Flow, a project management software, because I was competing with Asana and didn't understand the dynamic of when you're competing against an army that has unlimited budget. It's like Fiji fighting the United States.

I was going 'I'm gonna win this' - it's ridiculous. I lost $10M doing that and that was a great lesson but incredibly painful. I wish someone like me had tweeted about it and I could have read it instead of losing all that money."