Plastic-Free Guarantees

A business opportunity exists in creating plastic-free products to address growing concerns about microplastics and environmental health.

Key Trends to Capitalize On:

• No Screen Time Products:

  • Physical, tactical toys as alternatives to digital entertainment
  • Bringing back fidget spinners but marketed as focus tools
  • LEGO and other hands-on activities (Sam mentioned spending heavily on these)

• Microplastics Concerns:

  • Glass everything - bottles, containers
  • Plastic-free backpacks with guarantees of "no plastic"
  • Products wrapped in paper instead of plastic packaging

• Health & Wellness Shifts:

  • Creatine (identified as a major trend for next 2-3 years)
  • Colostrum is emerging ("getting so many ads")
  • Raw honey (had a small moment, likely to return)
  • Pilates replacing yoga (which is on a downward trend)
  • Air quality products

Business Strategy:

• Finding Trends:

  • Look at what's happening at Erewhon (LA health food store) - "best people at catching trends"
  • Follow "the girlies on TikTok" who often spot trends early
  • Look in your own life for things you're passionate about (especially if starting with limited resources)

• Product Development Approach:

  • Create products with "trend surface area" that can adapt to whatever trend is hot
  • Be willing to change packaging to stay on top of trends
  • Be profitable on first purchase - "ltv isn't real... most brands die waiting for ltv"

• Example Success Story:

  • Crochet kits started by someone who made guides for herself, then sold them, and "fucking explodes"
  • Recommendation to start with services first to "learn how to make money on the internet" before moving to products