Facility-Based Recurring Revenue

A business model focused on installing permanent products in facilities (like bathrooms, airports, etc.) to create locked-in recurring revenue streams. The strategy leverages regulation requirements and facility contracts to establish mini-monopolies.

Key Points:

  • Installation Strategy:

    • Install permanent hardware/products in facilities
    • Create high switching costs once installed
    • Target facilities required by law or regulation to provide certain services
  • Revenue Model:

    • Initial hardware installation fee ($500~ example for dispensers)
    • Recurring revenue from refills/maintenance
    • Multi-year facility contracts
  • Market Entry:

    • Target regulated spaces (airports, stadiums, schools)
    • Go state by state as regulations pass
    • Secure multi-million dollar contracts with institutions
  • Competitive Advantage:

    • First-mover advantage in facility contracts
    • High switching costs after installation
    • Better design/experience than existing solutions
    • Creates "mini-monopolies" in each facility
  • Example Success Cases:

    • Clear (airports)
    • Amp Flow (women's hygiene products)
    • Both leverage permanent installation + recurring revenue model
SP

Shaan Puri

Host of MFM

Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.

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