Market Size Guessing Game

A strategy for making market size reveals more engaging and memorable during pitches by turning it into an interactive guessing game.

Core Strategy

• Ask audience to guess the market size before revealing actual number
• People almost always guess wrong when numbers are very large
• Creates more impact and memorability when revealing the actual size
• Makes the audience more engaged and invested in the information

Why It Works

• Makes people feel personally invested in learning the answer
• Creates mild insecurity/uncertainty in audience
• Helps emphasize surprisingly large numbers
• More engaging than just stating facts directly

Example Implementation

• Start with "Guess how much revenue is booked per year in this market?"
• Let audience attempt to guess
• Reveal the actual number (e.g. "$128 billion")
• Follow up with context (e.g. "That's 5% of all tickets booked")
• Use the surprise factor to emphasize the opportunity

Key Benefits

• Increases audience attention and engagement
• Makes market size numbers more memorable
• Creates natural segue into business opportunity
• Helps audience better understand scale of opportunity
• More effective than just stating numbers directly

When to Use

• During pitches when revealing large market sizes
• When trying to emphasize scale of opportunity
• To make dry statistics more engaging
• To create more interactive presentations

Based on discussion between Sam Parr and Shaan Puri about effective pitch techniques