Outside Food Boosts Revenue

A stadium owner innovated by making games more accessible and enjoyable for fans through unconventional strategies that ultimately increased revenue and attendance.

Key Strategies:

• Outside Food Policy:

  • Allow fans to bring their own food to games
  • Counter to traditional stadium model of charging high prices for concessions
  • Result: Increased ticket sales and surprisingly, food revenue still went up

• Enhanced Fan Experience:

  • Added fantasy football tracker on scoreboard
  • Shows fantasy points during games
  • Focused on entertainment beyond just the game

• Player Amenities:

  • Upgraded locker room facilities
  • Similar approach to Mark Cuban's Dallas Mavericks strategy

Business Model Innovation:

• Traditional stadium model: Low ticket prices + high concession prices
• New model: Focus on accessibility and attendance over concession revenue
• Result: Higher overall revenue through increased attendance and engagement

Key Insight:

Success came from understanding core customer pain points (expensive game experience) and being willing to break industry conventions to solve them.