Accountability Drives Success

Shaan Puri discusses how accountability coaching is becoming a powerful business model, positioned between expensive 1-on-1 services and cheap self-help resources. He argues that success in most goals comes from consistency and accountability rather than specialized knowledge.

Key Points:

• The Future Fit Model:

  • $150/month for a fitness coach (vs. $150/session for in-person training)
  • Coaches don't physically train you, but maintain accountability
  • Track progress through Apple Watch integration
  • Send customized workout plans from existing libraries
  • Text-based check-ins and motivation

• Core Philosophy:

  • The main barrier isn't knowledge, but consistency
  • Accountability is more valuable than technique
  • People often know what to do but struggle with follow-through

• Applications Beyond Fitness:

  • Sleep coaching for new parents
  • Relationship coaching
  • Productivity coaching
  • Career/work goals
  • Training for specific events (marathons, triathlons)

• Why It Works:

  • Creates a middle ground between expensive expertise ($150+/hour) and cheap resources ($10-15)
  • Human connection without high costs
  • Digital format allows coaches to manage multiple clients
  • Regular check-ins prevent giving up
  • Small daily improvements compound into significant results

• Business Model Benefits:

  • Monthly recurring revenue
  • Scalable through digital delivery
  • Lower cost structure than traditional coaching
  • High value proposition for clients
  • Works in any goal-oriented field

• Implementation Example:

  • WeFocus service: Simple text-based accountability
  • No app or website needed
  • Monthly check-ins for goal setting
  • Daily accountability without being intrusive
  • Focus on making progress every day