Cold Tweet Engagement Strategy
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A successful example of cold outreach to an influencer (Ben Askren) through Twitter, showing how to build relationships through shared interests and strategic engagement.
Cold Tweet Strategy
- Find common ground (shared podcast appearance)
- Reference specific content they've engaged with
- Follow up with a personalized DM that includes:
- Mention of shared experience/interest
- Brief personal introduction
- Casual invitation to connect
Key Elements of Success
- Timing matters
- Engage with recent activity
- Respond quickly to their content
- Keep initial contact light and casual
- Don't push for immediate business opportunities
- Focus on building rapport first
- Show genuine interest in their work
- Provide value before asking for anything
Follow-up Strategy
- Schedule a conference call to build relationship
- Look for ways to add value to their business
- Share relevant business insights and opportunities
- Connect their existing brand to potential business ventures
- Maintain regular communication to nurture the relationship
Practical Example (Ben Askren Case)
- Initial Approach:
- Noticed Ben's tweet about a podcast
- Mentioned being on same podcast previously
- Sent casual DM to open dialogue
- Result:
- Successful connection made
- Conference call scheduled
- Ongoing business discussions initiated
- Potential collaboration opportunities identified
This approach demonstrates how simple, authentic engagement can lead to meaningful professional relationships when executed strategically.
Sam Parr
Host of MFM and fitness influencer
Sam Parr is a serial entrepreneur and business media pioneer.
In 2016, he founded The Hustle, a business news media company that started in his kitchen with just $12 and grew to eight figures in revenue.
Sam led the charge in making newsletters popular when few believed in their potential.
After four successful years, he sold The Hustle to HubSpot, a publicly traded company. Now operating as HubSpot Media, The Hustle reaches 3 million readers daily, employs a team of nearly 100, and has been the launchpad for dozens of its staff to found their own media companies and newsletters.
Sam remains the host of the popular business podcast, My First Million, and continues to start and sell companies. He also co-founded Hampton, a highly vetted community for entrepreneurs, founders, and CEOs, and teaches people to write better through his platform, Copy That.