Marathon Ranch Revenue Stats
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Sam shares his experience running an Airbnb property called Marathon Ranch, providing insight into the financial performance and operational aspects of a luxury short-term rental business.
Key Performance Metrics:
- Monthly Revenue: $13,000-17,000 gross
- Recent Record Month: $17,000
- Property Size: 20 acres
- Current Status: Consistently booked
Cost Breakdown:
- Cleaning: $300 per stay (~$2,000/month)
- Property Management: 20% of revenue after cleaning fees
- Assumed Monthly Costs (if mortgaged):
- Mortgage + Utilities + Taxes: ~$7,000
- Net Monthly Profit: ~$3,000 (20% margins)
Investment Returns:
- Cash-on-Cash Return: 5-8% annually
- Projected 10-Year Return: 15-20% annually (including appreciation)
- Initial Investment: 7-figure purchase price
Property Features:
- Modern interior design
- White kitchen with wood accents
- Unique Feature: 20 cows on property (neighbor's arrangement)
- Reduces property tax
- Creates unique guest experience
Management:
- Completely hands-off for owner
- Professional property management handles operations
- Strong review performance: ~40 five-star reviews on Airbnb
Sam Parr
Host of MFM and fitness influencer
Sam Parr is a serial entrepreneur and business media pioneer.
In 2016, he founded The Hustle, a business news media company that started in his kitchen with just $12 and grew to eight figures in revenue.
Sam led the charge in making newsletters popular when few believed in their potential.
After four successful years, he sold The Hustle to HubSpot, a publicly traded company. Now operating as HubSpot Media, The Hustle reaches 3 million readers daily, employs a team of nearly 100, and has been the launchpad for dozens of its staff to found their own media companies and newsletters.
Sam remains the host of the popular business podcast, My First Million, and continues to start and sell companies. He also co-founded Hampton, a highly vetted community for entrepreneurs, founders, and CEOs, and teaches people to write better through his platform, Copy That.