SEO Gold Ranking Success
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A story about how a successful entrepreneur achieved the #1 search ranking for "buy gold online" by focusing on page quality rather than SEO tricks.
"When we sold the Milk Road, one of the guys had sold his business for over $200 million by being the number one search result for 'buy gold online.' I asked him what was the real master-level SEO trick that helped him achieve this.
He told me, 'We were the 5th result at the time. I printed out all 5 of the results, including ours, and I sat down for an hour and just looked at them. I had an honest conversation with myself about why would I click on my page and what was better about my page than these other pages.'
He said, 'We didn't deserve the click - we weren't better pages. So all I did for the next year was every week I printed out all the pages and made my page 10% better. I figured out ways we could be objectively better, even if we weren't moving up in the ranks yet. I needed to be able to look at it and say this is a better page, we deserve to be higher ranked.'
There were no tricks or black hat SEO techniques. He simply focused on making the best possible page for users searching 'buy gold online.'"
Shaan Puri
Host of MFM
Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.