Three-Tier Course Funnel

A digital education business model built around Excel training that uses a three-tier funnel to convert viral social media viewers into individual customers and enterprise clients. The model has generated significant revenue through a combination of content marketing and corporate training sales.

Core Strategy:

• Top of Funnel: Viral Content

  • Short, engaging TikTok videos about Excel
  • Quick-hitting, snack-sized content with music overlays
  • Focus on energy and magnetic presence in content creation

• Middle of Funnel: Engagement

  • "High Energy Excel Parties" (webinars)
  • Deeper participation opportunities
  • Converting casual viewers into engaged audience

• Bottom of Funnel: Enterprise Sales

  • Corporate training packages
  • Custom branded versions for large companies
  • Bulk seat purchases (1,500+ seats)
  • Enterprise-wide implementations (25,000+ employees)

Revenue Streams:

• Individual course sales from social media followers
• Corporate training contracts
• Custom enterprise solutions
• Speaking engagements
• Retainer-based corporate partnerships

Key Success Factors:

• Modern approach to traditionally dry content
• Strong personal branding ("Miss Excel")
• Focus on energy and engagement vs purely technical content
• Scalable from individual users to enterprise clients
• Proven demand (Excel consistently among top-selling courses)

Projected Growth:

• Current trajectory suggests $25M/year in revenue
• Potential to reach $100M/year in sales