Content Localization Licensing
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A service that helps US-based ecommerce brands and media companies expand internationally by handling all local operations in exchange for a revenue share. The service acts as a turnkey solution for geographic expansion without operational overhead for the original brand.
Key Points:
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Core Offering:
- Handle complete international operations for US brands
- Take care of warehousing, logistics, and distribution
- Manage local market presence and sales
- No upfront cost to brands - revenue share model only
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Revenue Model:
- Take 10-15% royalty on all sales
- Brand ships inventory to central warehouse
- No risk or upfront cost for the original brand
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Target Markets:
- Canada
- UK
- Europe
- Australia
- Japan
- Other international markets
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Operational Structure:
- Central warehouse in each region
- Handle all import/export documentation
- Manage duties and international shipping
- Local market expertise and operations
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Proven Model Examples:
- Media companies already do this:
- Business Insider has local versions (India, Australia, Germany)
- Buzzfeed has local versions (France)
- Wall Street Journal has international editions
- Works well for both digital and physical products
- Media companies already do this:
-
Value Proposition:
- Removes complexity of international expansion
- Lets brands focus on core market while generating international revenue
- De-risks international expansion
- Provides immediate market access through established infrastructure
31:52 - 42:54
Full video: 46:45SP
Shaan Puri
Host of MFM
Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.