Content Localization Licensing

A service that helps US-based ecommerce brands and media companies expand internationally by handling all local operations in exchange for a revenue share. The service acts as a turnkey solution for geographic expansion without operational overhead for the original brand.

Key Points:

  • Core Offering:

    • Handle complete international operations for US brands
    • Take care of warehousing, logistics, and distribution
    • Manage local market presence and sales
    • No upfront cost to brands - revenue share model only
  • Revenue Model:

    • Take 10-15% royalty on all sales
    • Brand ships inventory to central warehouse
    • No risk or upfront cost for the original brand
  • Target Markets:

    • Canada
    • UK
    • Europe
    • Australia
    • Japan
    • Other international markets
  • Operational Structure:

    • Central warehouse in each region
    • Handle all import/export documentation
    • Manage duties and international shipping
    • Local market expertise and operations
  • Proven Model Examples:

    • Media companies already do this:
      • Business Insider has local versions (India, Australia, Germany)
      • Buzzfeed has local versions (France)
      • Wall Street Journal has international editions
    • Works well for both digital and physical products
  • Value Proposition:

    • Removes complexity of international expansion
    • Lets brands focus on core market while generating international revenue
    • De-risks international expansion
    • Provides immediate market access through established infrastructure
31:52 - 42:54
Full video: 46:45
SP

Shaan Puri

Host of MFM

Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.

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