Student Status Opens Doors
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Jeremy Giffon shares insights about negotiation, deal-making, and business acquisition strategies from his experience as the first employee at Tiny, which turned $5M into $500M through strategic acquisitions.
Key Points:
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Early Days Approach:
- Downloaded legal templates from Legal Depot
- Fired out LOIs (Letters of Intent) quickly and frequently
- Lack of experience allowed for faster, friendlier negotiations
- Used basic analysis rather than complex financial models
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Deal Analysis Philosophy:
- Quantitative analysis becomes commoditized - everyone can do basic financial modeling
- Focus on first principles rather than complex spreadsheets
- Look for obvious value: "Can we make 20-30% cash per year?"
- Price should be the due diligence
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Negotiation Strategies:
- Key Principle: It's not you versus them - it's both parties versus the problem
- Effective Tactics:
- Stay silent after making an offer
- Let people negotiate against themselves
- Use mute button on calls to maintain silence
- Best Question: "What would need to be true?" to make a deal work
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Deal Assessment:
- Look for basic metrics: revenue, earnings, immediate improvement opportunities
- Focus on getting prices that are "no-brainers"
- Trust your gut on character issues
- Watch for red flags:
- Flashy behavior
- Dishonesty
- When experts raise concerns
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Cold Email Strategy:
- Most asymmetrical trade opportunity available
- Key requirement: "Have the goods" when you show up
- Leverage student status - most people will meet with prepared students
- Downside is minimal - usually just no response
04:00 - 06:04
Full video: 32:07JG
Jeremy Giffon
First employee and general partner at Tiny, a private equity firm acquiring internet and technology businesses. Part of the founding team of MediaCore, later acquired by Workday. Specializes in identifying esoteric opportunities and navigating misaligned incentives in private markets.