Network Selection Strategy

Networks are one of the most valuable but underappreciated assets in building a career. Opting into better networks early compounds over time and is almost always worth more than incremental dollars.

The core principle

  • Opting into a better network is almost always worth more than incremental dollars, especially early in career
  • Network value compounds over time - the earlier you join, the more time for compounding
  • If you're good, you should be in good networks. If you're bad, you won't get value from them anyway
  • You can win anywhere, but why not increase your probability of success rather than decrease it?

Types of networks to consider

  • Geographic networks: Where you choose to live
    • Moving to San Francisco means joining the SF tech network
    • Being in the "white hot center" of your industry is worth more than tax savings
    • Moving away just for taxes is foolish - you save 10% but lose out on 10x more money
    • The rent might be $2,000 more, but being in that network is worth much more than the rent
  • Educational networks: College alumni networks
    • Some networks are really powerful, some are pretty weak
    • You're not just joining a college, you're joining the alumni network
  • Professional networks: Who you work with and for
    • Choosing to work with someone means opting into their network
    • Going solo builds wider skills but you don't opt into a network
    • When on your own you gotta do everything, but you miss the network value
  • Information networks: Your info diet
    • Social platforms like Twitter, TikTok - these are networks you're opting into
    • Within them there's subnetworks and subclusters
    • The content you consume - if you consume the same content as everyone else, you'll have the same thoughts
    • Your income will be roughly the average of the five people you hang out with most
    • Same thing applies to ideas and thoughts - you dollar cost average into the thoughts of your network

Why people get this wrong

  • They optimize for the incremental dollar instead of network value
  • They don't recognize how valuable networks are until later
  • They choose independence over network access early in career
  • They move for tax savings without considering network loss

How to differentiate yourself

  • Differentiate your info diet
  • Differentiate the people you hang out with
  • Differentiate what you do with your free time
  • These are upstream of the results people want downstream

The trade-off mindset

  • There's no bonus points for doing everything the hard way
  • It's about making things easier, not harder
  • Increasing probabilities of success, not decreasing them
  • If you're surrounded by five people who go to the gym, chances are you're gonna get ripped
  • It's not a guarantee, but why not increase your odds?
SP

Shaan Puri

Host of MFM

Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.

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