Yardstick Buyer Interview Platform
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Yardstick is a software review platform that conducts analyst-led interviews with software buyers to provide detailed insights about vendor satisfaction, pricing, and buying decisions. The platform sells access to these conversations to enterprise customers for $30-40k per year.
Key Points:
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Core Product:
- Interviews with software buyers who purchased in last 2 years
- Asks 7 key questions about:
- Vendors considered
- Final selection
- Pricing paid
- Renewal likelihood
- Customer satisfaction
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Target Customers:
- Investment bankers evaluating software companies
- Enterprise software buyers (500+ employee companies)
- Companies spending significant money on software decisions
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Business Model:
- $30-40k annual subscription fee
- Direct revenue from subscribers vs traditional affiliate/advertising model
- Focus on serving the reader/customer vs serving advertisers
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Key Differentiators:
- Analyst-led conversations vs user-generated reviews
- Focused on enterprise software buyers
- No affiliate fees or advertising revenue
- Structured, consistent interview format
- High-quality, vetted content vs open review platforms
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Market Opportunity:
- Wrong software choice costs large companies significant money
- Enterprises need deep research including company stability
- Could become $100M+ annual revenue business
Sam Parr
Host of MFM and fitness influencer
Sam Parr is a serial entrepreneur and business media pioneer.
In 2016, he founded The Hustle, a business news media company that started in his kitchen with just $12 and grew to eight figures in revenue.
Sam led the charge in making newsletters popular when few believed in their potential.
After four successful years, he sold The Hustle to HubSpot, a publicly traded company. Now operating as HubSpot Media, The Hustle reaches 3 million readers daily, employs a team of nearly 100, and has been the launchpad for dozens of its staff to found their own media companies and newsletters.
Sam remains the host of the popular business podcast, My First Million, and continues to start and sell companies. He also co-founded Hampton, a highly vetted community for entrepreneurs, founders, and CEOs, and teaches people to write better through his platform, Copy That.