Risk-Taking When Costs Low

Noah Kagan emphasizes the importance of taking risks and trying multiple ventures early in life, particularly when living costs are low. He believes this approach, combined with personal brand building and networking, creates the foundation for future success.

Key Points:

  • Early Career Risk-Taking:

    • Take advantage of low living costs when young
    • Keep personal expenses intentionally low to enable risk-taking
    • Try multiple business ventures simultaneously
  • Side Hustle Strategy:

    • Work on multiple projects while maintaining main job
    • Use day job as an "investor" for side projects
    • Expect 2-3 years before side hustle becomes main hustle
    • Work during lunch, nights, weekends, whenever possible
  • Examples of Early Ventures:

    • College consulting
    • Ninja card website
    • Conferences
    • Facebook apps
    • Various games
  • Building Foundation:

    • Develop writing skills - useful across all business aspects
    • Focus on making connections
    • Help and connect with others
    • Build personal brand, even if not intending to be an influencer
  • Success Strategy:

    • Try many things quickly
    • Keep costs low
    • Be persistent
    • Learn from what works
    • Don't wait for perfect opportunity

The key message is to maximize experimentation and risk-taking during periods of low financial responsibility, using that time to discover what works while building valuable skills and connections.

01:05 - 03:51
Full video: 10:18
NK

Noah Kagan

Launched AppSumo, a daily deals website for digital products, which now generates $100 million annually.

Former Facebook employee who played a key role in growing the platform's user base before departing in 2005.

Hosts the popular podcast "Noah Kagan Presents" and authored "Million Dollar Weekend," sharing insights on rapid business growth.

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