SEO Competitor Blog Manipulation
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A strategic SEO manipulation tactic where someone wrote blogs about competitor facilities to influence search rankings and reduce competition for their preferred gym facility.
Key Points:
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Problem Identification:
- Found good gyms with pools/saunas in New York were too busy
- Discovered these gyms had poor SEO presence
- Google searches for "best gym and sauna" weren't showing meaningful results
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Strategic Solution:
- Wrote blog posts about other competing gyms
- Positioned these competitors as having the "best pool and sauna"
- Goal was to distribute search traffic away from their preferred facility
- This reduced traffic to their preferred gym, making it less busy
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Outcome:
- Successfully manipulated search rankings
- Made preferred facility less crowded
- Maintained better personal access to desired facilities
This is a creative example of using content marketing and SEO manipulation to achieve a personal goal rather than a traditional business objective.
46:21 - 46:43
Full video: 01:12:21SP
Shaan Puri
Host of MFM
Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.