SEO Competitor Blog Manipulation

A strategic SEO manipulation tactic where someone wrote blogs about competitor facilities to influence search rankings and reduce competition for their preferred gym facility.

Key Points:

  • Problem Identification:

    • Found good gyms with pools/saunas in New York were too busy
    • Discovered these gyms had poor SEO presence
    • Google searches for "best gym and sauna" weren't showing meaningful results
  • Strategic Solution:

    • Wrote blog posts about other competing gyms
    • Positioned these competitors as having the "best pool and sauna"
    • Goal was to distribute search traffic away from their preferred facility
    • This reduced traffic to their preferred gym, making it less busy
  • Outcome:

    • Successfully manipulated search rankings
    • Made preferred facility less crowded
    • Maintained better personal access to desired facilities

This is a creative example of using content marketing and SEO manipulation to achieve a personal goal rather than a traditional business objective.

SP

Shaan Puri

Host of MFM

Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.

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